Cerritos CA Real Estate Success Story
Written on Jan 17th 2012 under Home Staging, Real Estate, Sellers
12516 Springsnow Circle, Cerritos, CA 90703 MLS # P805434 Sold for $550,000 on 1/6/12
Sold in Just 12 Days for a Record High Sales Price in Cerritos CA neighborhood!
This story should be close to the perfect Real Estate Transaction. A family of brothers and sisters inherited a property in Cerritos CA from their parents trust. They decided to sell it and contact my wife, Karen, who is a Master Home Stager expert. She coached them through a number of changes to prepare the house for sale including scraping popcorn ceilings, replacing fixtures, remodeling one bathroom, refinishing all the hardwood floors, numerous repairs and discussing Home Staging. The family spent about 4 months preparing the home and then contacted me to list it. I had offered them my “List with me, and I’ll stage for Free” offer and they gladly accepted once they heard about the marketing that goes along with it. Karen brought her crew in and staged it. It was absolutely beautiful, almost stunning! It went on the Real Estate market on 12/8/11 and I then launched my special Marketing and Internet Strategy. We distributed about 1,000 fliers and loaded numerous websites. There were about 145 visitors to the first weekend Open Houses and the offers soon followed. We negotiated with the top two buyers and sold in just 12 days on the market. We had attracted an all cash buyer and sold for $550,000.
This sales price of $550,000 was the highest sale price for a 3 bedroom, 2 bath home, 1,468 sq ft (+/- 10% sq ft) in the neighborhood. The previous highest sale was in April 2007, almost 4.75 years earlier. We were able to complete a very quick 17 day escrow and close on January 6, 2012, just 29 days from the day it went on the market. This is pretty phenomenal when the average home in Cerritos is on the market for an average of 140 days.
The real success story here is the testimonial from our clients. Here is a copy of their letter.
Dear Dan and Karen,
We, the trustees of our parents’ Cerritos property want to sincerely acknowledge your excellent professionalism, impeccable customer service and marketing achievements. Karen’s superb & elegant staging of our Cerritos home surpassed our expectations and obviously hit the mark since we had offers only after one week of its listing. Your marketing efforts and consistent follow-through as well as your kindness will never be forgotten.
I believe our parents[our angels] along with the team of Dan and Karen Keating were all instrumental in this miraculous sale!! Miracles do happen and this is an example of one which took place at Christmas time in Cerritos!
Thank you and thank you!
Warm regards,
Clarissa Morris, Trust Executor
